This Privacy Policy outlines how Peak Concepts ABN 93 630 672 285 (“we”, “us”, “our”) manages personal information collected from you, including through your use of our website www.peakconcepts.com.au (Website).
Your Consent
By using our Website, you consent to the practices described in this Privacy Policy.
We collect personal information directly from you wherever possible, unless it is unreasonable or impractical to do so. We may also collect information from third parties, such as payment processors (for example, Afterpay).
Information We Collect
We may collect personal information when you:
- Register on our Website
- Place an order
- Subscribe to our newsletter or updates
- Respond to surveys or fill out forms
Where optional information is requested, it will be clearly marked.
Depending on your interaction with us, we may collect details such as:
- Name
- Email address
- Postal address
- Phone number
- Location
- Payment details
You may browse our Website without registering; however, some features may be limited.
We may also offer free content or resources in exchange for contact information.
Cookies
Our Website uses cookies to improve user experience, analyse traffic, and understand visitor behaviour.
Cookies are small data files stored on your device that help recognise your browser and remember preferences. Third-party services may also use cookies in connection with our Website.
How We Use Your Information
We may use your information for the following purposes:
To personalise your experience
We use your data to better respond to your needs.
To improve our Website
We analyse feedback and usage data to enhance our services.
To improve customer service
Your information helps us respond more efficiently to support requests.
To process transactions
We do not sell or trade your personal information. Data is only shared where necessary to complete transactions or deliver services.
To send communications
We may send emails or postal communications regarding orders, updates, promotions, or product information.
With your consent, we may also send marketing emails or SMS messages, including promotional content and updates. You may opt out at any time using the unsubscribe or STOP instructions provided in communications.
To administer promotions or surveys
We may use your information to manage competitions, surveys, or similar features.
Advertising and analytics
We may use third-party services to deliver tailored advertising or analyse Website performance. These may use cookies or tracking technologies but do not directly identify you.
You may opt out of targeted advertising at:
http://www.aboutads.info/choices
http://www.networkadvertising.org/choices
How We Protect Your Information
We implement appropriate security measures to protect your personal data, including:
- Secure servers and password-protected systems
- SSL (Secure Socket Layer) encryption via HTTPS
- PCI-compliant payment processing systems
Sensitive payment information is handled securely by third-party payment providers and is not stored on our servers.
However, no data transmission over the internet can be guaranteed as completely secure.
Disclosure of Information
We do not sell, rent, or trade your personal information.
We may share information with trusted third parties who assist in:
- Operating our Website
- Conducting business operations
- Providing services to you
These parties are required to maintain confidentiality.
We may also disclose information where required by law, or to protect our legal rights or safety.
Non-personally identifiable data may be used for marketing or analytics purposes.
Third-Party Links
Our Website may contain links to third-party websites. These websites have separate privacy policies, and we are not responsible for their content or practices.
Your Rights and Opt-Out Options
You may opt out of marketing communications at any time by:
- Using unsubscribe links in emails
- Replying STOP to SMS messages
- Contacting us directly
You may also request to access, correct, or delete your personal information by emailing us at sales@peakconcepts.com.au.
You may withdraw consent at any time, subject to legal or contractual obligations. Please note that withdrawing consent may limit your ability to use certain Website features or services.
Data Retention
We retain personal information only as long as necessary for business, legal, or operational purposes.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be published on this page and will apply only to information collected after the update.
Last updated: June 2026
Contact Us
If you have any questions about this Privacy Policy, please contact us:
Email: sales@peakconcepts.com.au
Website: www.peakconcepts.com.au